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As human beings, we consciously notice things that make us seem unkempt, unwise, or unsanitary. In other words, we actively have a tendency to notice things that appear unprofessional. There are things we do every day that we look back on and regret. Or, at the very least, wish we would have done a little differently …

The Internet of Things (IoT) is real, it’s growing, and most consumers interact with it on a daily basis. Think of all the data collected from consumers, companies, and devices. Now imagine all of that data being connected in a network of information, an ecosystem of devices that talk to you, each other and the world around them …

When it comes to social media, the majority of small to medium-sized businesses are doing it all wrong. Either they spend way too much time on it or no time on it at all.

But it doesn’t have to be that way. You can be a key player on social media without devoting large portions of your daily routine to it. And this is important for two major reasons:

You can’t not be social. If you won’t be, then your competition sure as heck will be.

Many people see smartphone apps as the end-all be-all of their productivitychallenges.

If I download this app and that app, maybe I’ll finally get my to-do list sorted out. Maybe I’ll even look at it after I create it. Wouldn’t that be something?

But, unfortunately, most of us go about this the wrong way: downloading the wrong apps and organizing them the wrong way. So to help you be more productive, let’s address the elephant in the room.

Bad news. Many businesses fail to realize that network security is about more than just protecting your digital realm through outlets like advanced software and a dedicated IT company. Nowadays, protecting your network resides with your human capital as well.

Dreams. We all have them, but few of us are making the moves necessary to discard unhealthy habits, and start building the momentum necessary to build a truly meaningful career.

Self-made digital marketing guru Neil Patel illustrates this point by citing the following Gallup poll stat in his book Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum: nearly 90% of workers feel emotionally disconnected from their jobs.

Not every social media platform is created equal, and for good reason. Each has its own strengths and weaknesses, and is tailored for different things. The impulsive decision is to join each and every social media outlet to foster brand awareness and get client involvement, but in reality, your business doesn’t need to use every social platform out there. Quality over quantity, friends.